Today we would like to highlight our client Beautyologie and their newly redesigned and relaunched e-commerce website.

Beautyologie is becoming a market leader in the clean beauty industry as a marketplace that brings consumers fair trade, cruelty free and sustainable beauty products. They feature skincare products and make up sourced all over the world, especially from third world countries, and produced with fair trade practices, with only clean, non-toxic, organic and sustainably sourced ingredients. Each time you buy a product from a market place like Beautyologie, you make a difference in the world, and help create solutions to issues such as overuse of natural resources, women’s empowerment, helping the lives of refugees, promoting equality and human rights.

Beautyologie is an e-commerce website promoting clean and fair trade beauty products and brands.

During our design process we considered a number of specifications to make this e-commerce website best suited to compete in the world of online beauty market places.

Ecommerce Website Best Features:

1. Platform selection – Shopify

   We designed the Beautyologie website on the Shopify Platform  because of its “all in one package” platform specifications and multiple customization options. Shopify is also a reliable platform that offers merchant processing, product and category management options, various design templates and it integrates well with third party plug ins.

2. Quality Website Design

   When visitors arrive to your website, it is very important to capture their attention. The website needs to have a good structure, appealing and professional graphics and include original and quality content. Web users are impatient and if they don’t find what they are looking for within the first few clicks of visiting your website, they will most likely leave and go to another beauty website. With the Beautyologie website we implemented bold and attractive graphics with photos of skincare and their applications.

3. User Friendly Website Navigation

   Creating a user friendly navigation for an online store is crucial for enhancing the user experience and therefore increasing conversions. With a creal and simple menu structure, we have created a guide for customers to find what they are looking for. We structured categories based on several principles of how consumers find beauty products. We have limited the main category in order no to overwhelm users, however we created more detailed clear sub categories to allow users fund what they are looking for. We also implemented detailed product filters to further allow the e-commerce buyers find exactly what they are looking for. We also maintained the consistent navigation layout across all pages to avoid confusion.

4. Search Functionality

   To further enhance users experience, we have crated  a prominent search bar visible on all pages. We implemented auto-suggestions to help users find what they are looking for, and we also added advanced filters to help them refine their search results based on various criteria such as ingredients, origin, product type or concern they are addressing.

5. Mobile Responsiveness

   The design we created for Beautyologie is responsive and optimized for mobile devices. All sections of the website are well accessible from the different devices such as deesktops, laptops, tablets and mobile phones. Text is legible in all resolutions.

6. SEO Friendly

   This eCommerce website is well optimized for Search Engines with design practices such as fast loading times, responsiveness, clean code and good original content. It is also designed with accessibility in mind to ensure that all users, including the ones with disabilities can navigate the site well.

Good design is very imortant for creating an effective eCommerce website that will attract, engage and retain customers. When a customer has a good experience, they are more likely to complete their purchase and then return to the website. Design plays a crucial role in building trust and ensuring business success.