What We Did

We collaborated closely with the Shalom Heating & Air team to understand their business values and customer base. Our redesign included:

Modern Visual Design: Implemented a clean, professional aesthetic with calming colors and intuitive layouts to reflect their commitment to comfort and reliability.

Enhanced Navigation: Structured the site for easy access to information on heating, cooling, air quality, and ductwork services

Mobile Optimization: Ensured seamless performance across all devices, recognizing the importance of mobile accessibility for customers seeking urgent HVAC services.

Clear Calls to Action: Integrated prominent “Book Online” buttons and contact information to facilitate immediate customer engagement

SEO and Content Strategy: Developed keyword-rich content to improve search engine visibility and attract local clientele.

Customer Testimonials: Highlighted real reviews to build credibility and showcase customer satisfaction.

Lead Generation Capture: We integrated the website with HousecallPro

Web Chat Widget Integration 

Local SEO Campaign

Reputation Management configuration

Lead Generation Capture: Seamless Housecall Pro Integration

To help Shalom Heating & Air streamline their operations and increase customer conversions, we integrated the website with Housecall Pro—a powerful field service management platform designed for home service businesses. This integration allows potential customers to book appointments directly from the website, turning visitors into leads in just a few clicks.

By embedding Housecall Pro’s scheduling tools, we enabled:

Real-time online booking for heating, AC, and maintenance services

Automated confirmations and reminders to reduce no-shows and save time

Frictionless mobile experience, especially valuable for customers on the go

Improved lead tracking, so the Shalom team can follow up efficiently and never miss a service request

This integration not only simplified the user journey but also empowered the Shalom team to manage jobs, dispatch technicians, and communicate with customers—all from one centralized dashboard. It’s a smart solution for growing their HVAC business while delivering top-tier customer service.

Virtual Assistant: Web Chat Widget Integration

To enhance customer engagement and provide immediate support, we integrated a live web chat widget with virtual assistant capabilities into the Shalom Heating & Air website.

This feature allows visitors to get real-time answers to common questions, request service, or leave their contact information—even after business hours. Whether a customer is inquiring about AC repair, heating installation, or maintenance schedules, the chat widget creates a welcoming, interactive experience that builds trust and encourages action.

Key benefits of this integration include:

Instant Response: The virtual assistant handles FAQs, directs users to key service pages, and offers help without delay

Lead Capture: Visitors can easily enter their name, email, and phone number to request a callback or book service

24/7 Availability: Even outside of office hours, the chat widget continues working—generating leads and answering inquiries

Mobile-Friendly Interface: Optimized for smartphones and tablets to meet customers wherever they are

This smart addition helps Shalom Heating & Air stay connected with potential clients while providing a professional, responsive online presence.

Reputation Management: Streamlining Reviews & Building Trust

A strong online reputation is essential in the HVAC industry, where word-of-mouth and customer trust drive new business. As part of the redesign for Shalom Heating & Air, we implemented a Reputation Management system to help them collect, monitor, and leverage customer reviews across key platforms like Google and Yelp.

Here’s what we configured:

Automated Review Requests: After service completion, customers are automatically prompted (via email or SMS) to leave a review, making it easy and timely for them to share feedback

Integrated Review Funnel: We created a simple, user-friendly review landing page linked from the website and email templates, guiding satisfied customers to top review platforms

Smart Filtering: The system gently redirects unhappy customers to a private feedback form, helping Shalom resolve issues offline and maintain their public ratings

Review Monitoring Dashboard: We provided access to a centralized dashboard where the team can track new reviews, respond to customer comments, and monitor their average ratings over time

On-Site Review Showcase: Select positive reviews are dynamically pulled into the website to build credibility and reinforce trust with new visitors

This proactive reputation management setup not only helps Shalom Heating & Air generate more 5-star reviews but also improves their local SEO rankings, online visibility, and conversion rates.

A well-managed reputation isn’t just good for branding—it’s a powerful lead generation tool.

The Result

The revamped Shalom Heating & Air website now effectively communicates their expertise and dedication to customer service. With improved usability, responsive design, and strategic content, the site serves as a powerful tool for attracting and converting visitors into loyal customers