Website Audit and Updates

• General on-site analysis including titles and meta data, descriptions, duplicates, content structure, existing schema, URL structure
• Technical analysis including page names, site architecture, navigation, breadcrumbs, page canonicals, robots.txt, headers status codes, error codes, structured data.
•   Page speed optimization including server speed, page speed timing and requests, image compression
• Page security audit including SSL check, malware detection, server status, DNS resolution, security updates, templates and plug in updates
• Link Audit including navigation, outbound links, broken links, off site link profile, link toxicity
• Google Business Profile and Local SEO Audit including physical locations, hours, multiple categories, reviews, keyword title tags.
• Analytics and Goal tracking including Google Tag Manager, Google Analytics, Google Search Console, goals set up.

Keyword Development

• Perform detailed keyword research|
• Run a report on major keywords and identify competitive sites
• Audit competitors’ traffic

Content Development

• Prioritize targeted keywords
•  Link keywords based on search popularity and competition
• Create original and relevant content page
• Develop an inter-site linking structure
•  Run a content site audit on ongoing basis
• Eliminate any duplicate keyword pages

Reporting

• Monthly keyword performant progress reports
• Google analytics report integration
• Google search console analysis